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Every business needs new customers. No exceptions!
But simply asking, “How can I get more customers?” is too vague. If you really want to get more customers you must be more specific with the questions you ask.
It’s extremely tempting to climb up on your soapbox and talk about how great your company and products are, but it’s important to remember this one thing…
Your customers don't care about your business.
They care about themselves.
They care about what you can do for them!
It's not about you. It's about your customer!
But don't take my word for it. Jeff Bezos pioneered the concept of customer obsession. He gets it.
Take a look at this video from 1999, look at the intensity of his customer obsession…
He gets it.
So, instead of asking: “How can I get more customers?”, ask these 3 questions instead.
Your customers have two selfs. Their current self, and their desired future self.
The current situation is where our problems exist, but their desired future self is better off than their current self.
Our desired future self has…
As Russel Brunson brings out, everyone has core desires centered around health, wealth, and relationships.
The decisions your prospective customers make and the products and services they buy are strongly influenced by these desires and which of them is currently most important to them.
This is what the customer is focused on.
Becoming this future version of their desired self where they truly believe everything will be better.
But, there’s a problem holding them back!
So you need to ask…
On their journey to their desired future, there are problems and roadblocks standing in their way.
When they buy products or services they are often to help them overcome the problems standing between them and their desired future self.
So we need to…
Then we can ask ourselves...
When we understand how our offer solves the problems standing in the way of our customer's desires, we will be able to communicate that to them clearly in our marketing.
Remember, it's not about us. It’s about their desires, and how we can help them get there with our products and services.
To bridge the gap we must understand:
Then craft a marketing message that...
Understanding our customers with this depth and correctly positioning our offers helps to make sure we don't have a customer-getting problem in our business.
Let your competitors be the ones focused on “How” to get new customers.
Shift your focus to how you can help the customer get what they want using your products and services.
So, become a customer-obsessed company.
Allow these 3 powerful questions…
…to shape your marketing strategy!
Channel the thinking pattern of a billionaire like Jeff Bezos.
And never have a problem getting more customers again!
Whenever you’re ready, here are 2 ways I can help you:
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