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I’ve been managing 6, 7, and even 8-figure marketing campaigns for nearly 15 years now.
When you do something long enough it’s easy for things to blend together and it's important to understand exactly what works.
Especially when you’re spending hundreds of thousands, or even millions of other people's money on marketing and advertising.
A tactic or “hack” could stop working at any moment, and you must understand the principle behind why it worked in the first place.
That’s why a few years ago I audited all my top clients. To see what they all had in common.
To see the core principles behind their success.
I found these 4 things built the foundation that made their marketing strategy a success!
The companies getting the best results had a deep understanding of their customer.
This went beyond the basic demographics and customer avatars.
The companies understood...
Basically, they had a very good understanding of how the customer thought.
They were able to put themselves in the customer's shoes and see the world from their point of view.
This allowed them to "Enter the conversation taking place in the customer's mind" through their ad copy and core message.
As a result, the customer knew without a shadow of a doubt that these companies' products and services were exactly what they had been looking for.
They felt understood and buying objections melted away.
A core product, or flagship product is the company's primary offer to the market.
The "thing" they're most known for.
For example:
And the list goes on and on...
Yet, although it's a flagship product, and it's designed to be a perfect solution to the customer's problem it’s never “done”.
I discovered that the companies that were getting the best results with their marketing had an intense focus on how to improve their core product to make it a better fit for their perfect customer.
And the cycle continues giving the company a strong advantage in its market.
When the company understood its customers at a deep level, they also understood where they were spending time online.
This allowed them to choose the best advertising and marketing platforms to connect with their target customer.
They weren't selecting a traffic source simply because they saw a competitor was using it.
They were selecting their traffic sources because they knew…
As a result, they focused their efforts on driving traffic from the best sources and not wasting time and money on traffic sources that would bring sub-par results simply because a competitor is using it.
A sales funnel is something that happens online.
A sales process takes into account the online sales funnel and the things that happen offline as well.
A sales process should be as simple as possible. This is because the more “moving parts” or the more complex the process, the more opportunity there is for things to break or fall through the cracks.
As one of my friends on LinkedIn likes to say:
“Simple scales, Fancy Fails”
This proved true for my clients. The clients getting the best results were using the most simple and straightforward sales processes and funnels.
They focused on mastering the basics:
Complexity creates a negative customer experience, thus they avoided it at all costs.
Your marketing doesn't need to be complicated.
So if you want to create a marketing strategy with a strong foundation then here are your 4 action items.
As Tony Robins says “success leaves clues”.
So, follow the patterns set by top 7 and 8-figure companies. Follow the trail of breadcrumbs and clues they’ve left behind to become more successful in your own marketing.
Whenever you’re ready, here are 2 ways I can help you:
1. Join The Flywheel Community: Join other entrepreneurs, solopreneurs, creators, and small business owners who are learning to accelerate their business growth in the Flywheel community. Get access to LIVE Weekly collaboration calls, Breakout Sessions with experts, and make connections with others on the same journey you are! Join here FREE!
2. Join Quantum CMO: An innovative program that puts an experienced Chief Marketing Officer (CMO) at your fingertips at a price any business can afford! Get a fully custom Marketing Action Plan (MAP). Get help implementing your marketing strategy daily with live open office hours calls. Technical and strategic marketing help on demand. Join the waitlist!
