This is my H1 Test

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Growing on LinkedIn doesn’t have to mean becoming someone you're not.

If the idea of performing, chasing likes, or pretending to be more successful than you are makes your skin crawl, you're not alone.

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The good news?

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There’s a better way to build a meaningful following on LinkedIn - one that feels genuine, attracts your ideal audience, and creates real opportunities.

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This guide is your no-fluff playbook for building visibility, trust, and influence on LinkedIn without feeling fake. Let's break down how to show up, grow consistently, and stay true to yourself every step of the way.

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Why LinkedIn Growth Matters in 2025

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LinkedIn has evolved far beyond a digital resume. In 2025, it’s the platform for B2B thought leadership, community, and client acquisition.

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Here’s why growing your following matters:

• 80% of B2B leads come from LinkedIn. It’s the top social platform for decision-makers.
• Organic reach is still strong. Unlike other platforms, your content can reach second- and third-degree networks.
• Follower count affects visibility. The more people who follow and engage with you, the more the algorithm boosts your posts.
• Relationships scale. Every new connection is a new door to opportunities, referrals, and influence.

And yet, despite all that potential, many professionals hesitate to go all-in on LinkedIn…

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The Psychology Behind "Fake" Networking

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So many people avoid LinkedIn growth because they don’t want to be that person:

• The overly polished thought leader.
• The daily poster sharing generic inspiration.
• The DM spammer pretending to be interested.

We’ve all seen it. We don’t want to become it.

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But here’s the truth: you can grow without pretending. Authenticity isn’t a gimmick. It’s your greatest competitive advantage.

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Why It Feels Weird to Show Up on LinkedIn

• Fear of judgment. What will my colleagues think?
• Imposter syndrome. Who am I to post?
• Perfectionism. I don’t know what to say yet.

These are normal. But you don’t have to be loud, clever, or extroverted to grow. You just have to be consistent and honest.

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What Actually Grows Your Following on LinkedIn

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Let’s bust the myth: it’s not just about going viral. Sustainable LinkedIn growth comes from showing up consistently and connecting in ways that matter.

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Here are the core activities:

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✅ 1. Posting Consistently (3–5x per Week)

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You don't have to churn out content endlessly.

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But showing up regularly builds trust. Aim for:

• Hooks that grab attention (first 2 lines are everything)
• Stories that show who you are (wins, losses, lessons)
• Insights your audience can use (quick tips, frameworks)

Consistency beats brilliance. Most people quit before their posts compound.

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✅ 2. Daily Network-Building

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Waiting for people to find you? Slow route. Instead:

• Add 5–10 new connections per day from your niche
• Personalize messages to higher-level prospects
• Use "People also viewed" and comments on relevant posts to find ideal leads

Every connection is a follower. More followers = more reach.

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✅ 3. Commenting Is the New Content

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Comments build visibility fast:

• Choose 3–5 high-value posts per day
• Leave thoughtful, supportive, or curious comments
• Reply to other commenters you want in your network

It creates impressions and relationships.

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✅ 4. Give Without Expecting

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You can smell desperation from a mile away. Instead:

• Share what you’ve learned
• Shout out others you admire
• Send resources with zero strings attached

The more you give, the more you grow—organically.

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Profile Optimization: Make People Stick

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Your profile is your homepage. When someone clicks, make sure it tells them who you are, how you help, and why they should care.

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Key Areas to Update:

• Banner: Use a visual that communicates value or context
• Headline: Think "what you do + who you help + why it matters"
• About section: Hook with the first 2 lines, then add credibility, story, and links
• Featured section: Showcase your top freebie, lead magnet, or newsletter
• Activity: Post regularly so your content looks fresh

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Make it easy for visitors to follow you, connect, or click into your funnel.

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How to Grow Without Feeling Fake

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Here are mindset shifts that help:

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✨ Give > Get

The more you give (comments, encouragement, value), the more people lean in.

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💬 Speak to one person

Stop broadcasting. Start speaking to a specific person who needs what you know.

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🌿 Be personal, not performative

Real stories connect. You don’t have to share trauma to be authentic.

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⏰ Play long game

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Engagement is a lagging indicator. Show up daily, and trust the process.

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30 Minutes a Day: Your LinkedIn Growth Routine

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You don’t need hours to grow. Just focus on:

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⏰ 5 min: Add 5–10 new connections

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Targeted by niche, title, or industry.

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⏰ 10 min: Leave 2–3 thoughtful comments

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Engage with posts from industry voices or prospects.

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⏰ 5 min: Reply to comments on your posts

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Every reply boosts reach and builds relationship.

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⏰ 5 min: Visit and comment on lead profiles

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Warm up those relationships without pitching.

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⏰ 5 min: Draft or schedule tomorrow’s post

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Keep your queue full with ideas, insights, or repurposed content.

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What to Expect (The Growth Curve)

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Growth isn’t linear. Here’s what it actually looks like:

• Month 1–2: Crickets. Maybe 1 like from your cousin.
• Month 3–4: A few comments. More connection requests.
• Month 5+: Posts hit 1k+ views. Leads start trickling in.
• Month 9+: You’re getting tagged, DMs, podcast invites, referrals.

The key is sticking with it. Most people quit 6 inches before gold.

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Frequently Asked Questions

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Q: Should I send a message with every connection request?
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A: Only if it's personalized. Otherwise, skip the message for higher acceptance rates.

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Q: What if I don’t know what to post?
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A: Share what you’re learning, observing, or testing. Start with simple lessons.

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Q: Can I use AI to help write content?
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A: Yes—just make sure it still sounds like you.

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Q: Is it better to connect or let people follow me?
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A: Both. New connections become followers by default. Followers boost visibility.

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Q: What if I get no engagement?
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A: Keep posting, commenting, and connecting. Engagement grows with consistency.

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Final Thoughts: Authenticity Wins the Long Game

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You don’t need to become someone else to succeed on LinkedIn. You just

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need to show up, give value, and connect with real people.

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Be generous.Be consistent.Be you.

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That’s the strategy.

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If this resonated, drop a comment, connect, or subscribe to my newsletter. I’d love to hear from you.

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